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Originally published on rollgate.io/blog/ab-testing-feature-flags. Why A/B Test with Feature Flags? Most teams think A/B testing requires a dedicated experimentation platform — Optimizely, LaunchDarkly Experimentation, or Google Optimize (RIP). Thes...

If you’ve ever shipped a change because “the test hit 95%,” this post is for you. Statistical significance is often misunderstood — especially by product and engineering teams running experiments alongside feature work. What Statistical Significance...

“I never castle” - Tom, chess player “I never expand” - printf, Starcraft pro-player Constraints lead to innovation. Without constrains, the road is paved and the best you can do is optimize and innovate on top of existing paradigms. That’s how, with...
