Tag feed

#adfraud

10 posts1 followers

Explore Hashnode

Alternatives

Trending tags this week

Mmfilteritmfilterit01.hashnode.devFeb 2 · 1 min read

What Real Campaign Data Analysis by mFilterIt Reveals About Viewability and Attention Metrics

Many advertisers still believe ‘if an ad is viewable, it means the user actually saw it.’ But that’s not the case anymore. Impressions and viewability still dominate reporting, but they don’t reflect whether audiences actually watched or engaged wit...

0

Mmfilteritmfilterit01.hashnode.devDec 12, 2025 · 1 min read

Bot Technique Spotted: How Unusual App Version Patterns Signal Bot Traffic & Fake Installs

One of the common pain points our clients have expressed is that their number of installs doesn’t match the number of conversions. They see a high volume of installs happening, but this doesn’t convert into outcomes. There is not just one reason be...

0

SSarahnextgentech.hashnode.devSep 19, 2025 · 2 min read

SlopAds Ad Fraud Hits 38M Downloads Across 228 Countries

Cybersecurity researchers have uncovered a massive ad fraud operation dubbed SlopAds, which ran a cluster of 224 Android apps and racked up 38 million downloads across 228 countries and territories. According to HUMAN’s Satori Threat Intelligence and...

0

Mmfilteritmfilterit01.hashnode.devMar 6, 2024 · 1 min read

How Lead Validation Can Optimize Your Lead-Generation Process? — Know in Detail

Device spoofing is the act of using one device to impersonate many unique devices. Fraudsters use a device to generate fake engagement or a fake lead by clicking on an ad. In some cases, fraudsters use a fake form to collect relevant personal informa...

0

Mmfilteritmfilterit01.hashnode.devJan 23, 2024 · 1 min read

Need For Frequency Capping and Transparency in The Digital Advertising Ecosystem

Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like instead of conveying your message to 50 people 2 times, you are just sharing the same message 5 times to just 25 people. That results in more impre...

0

Mmfilteritmfilterit01.hashnode.devDec 14, 2023 · 1 min read

Ad viewability

Ad viewability is an essential metric to measure the performance of the advertisement. Measuring the visibility of your website or mobile app ads can shield your brand from the detrimental impact of invalid traffic, which often results from bot-gene...

0

Mmfilteritmfilterit01.hashnode.devNov 22, 2023 · 1 min read

application performance monitoring

Application performance monitoring is a process to monitor application performance, and user experience through software tools. A series of dashboards for various metrics pertaining to network analytics, hardware utilization, and software performance...

0

Mmfilteritmfilterit01.hashnode.devNov 21, 2023 · 1 min read

Bot Traffic

Bot traffic refers to artificial traffic generated from automated software that can be launched on websites and social media handles. It is also referred to as non-human traffic. Bot traffic can be both good and bad in the digital ecosystem. There ar...

0

MmFilterItmfilterit.hashnode.devAug 16, 2023 · 1 min read

Bots traffic

Bot traffic refers to artificial traffic coming from automated software’s that can be launched on websites and social media handles. It is also referred to as non-human traffic. Bot traffic can be both good and bad in the digital marketing ecosystem....

0

MmFilterItmfilterit.hashnode.devJul 10, 2023 · 1 min read

Know the Difference Series: Click Spamming and Click Injection Explained

Click spamming is a relatively primitive way to commit ad fraud. As the name suggests, click spamming is the act of generating a large number of fake clicks on an ad. This type of fraud mostly takes place on mobile apps but isn’t limited to them. In ...

0

#adfraud

Search Hashnode

#adfraud

Explore Hashnode

Trending tags this week

What Real Campaign Data Analysis by mFilterIt Reveals About Viewability and Attention Metrics

Bot Technique Spotted: How Unusual App Version Patterns Signal Bot Traffic & Fake Installs

SlopAds Ad Fraud Hits 38M Downloads Across 228 Countries

How Lead Validation Can Optimize Your Lead-Generation Process? — Know in Detail

Need For Frequency Capping and Transparency in The Digital Advertising Ecosystem

Ad viewability

application performance monitoring

Bot Traffic

Bots traffic

Know the Difference Series: Click Spamming and Click Injection Explained