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SMStanfel Mediainstanfelmedia.hashnode.dev

Mobile Storytelling: Leveraging Mobile Platforms to Impact Bottom of the Pyramid Consumers

Aug 1, 2024 · 3 min read · he base of the pyramid (BoP) represents a portion of the global population comprising individuals who survive on less than $2.50 per day. Effectively engaging with this group requires approaches, and mobile storytelling has emerged as a tool for this...

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SMStanfel Mediainstanfelmedia.hashnode.dev

Unlocking Potential: Effective Social Media Strategies for Engaging the Bottom of the Pyramid

Jul 19, 2024 · 3 min read · The base of the pyramid, which consists of billions of people living on more than $2.50 a day, is often disregarded despite being the socioeconomic group. Businesses can reach out to this segment through media, promoting inclusive growth and sustaina...

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