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LET'S SAY you're a hot new drone company. Doing, I don't know, crowd counting at festivals. One 4K camera generates roughly 45 gigabytes of footage per hour. That’s your baseline. Add additional sensors (battery, motor, LiDAR for terrain mapping, the...

Last week I sat in an executive review where two teams spent forty minutes arguing about "active users." Not about strategy. Not about growth. About what the number meant. One team counted anyone who logged in. The other excluded users who bounced in...

For most folks, you probably don’t think about clothing sizes. There’s a number, you pick it, you try on the clothes, and if they fit, then congrats, you’re that number. But how’d they pick that number? And why does every style/line/person fit slight...
