Nov 24, 2025 · 3 min read · Brand masai is a career-focused edtech company that helps people switch or grow in tech through outcome-led programs. For this campaign, masai wanted to promote an entry test for a specialized course. The goal was simple: reach people who would not j...
Join discussionSep 15, 2025 · 3 min read · Negotiating influencer prices can feel tricky, especially on LinkedIn. But with the right approach, you can find a fair number without burning bridges. Here’s a simple guide 👇 1. Don’t Quote First A common mistake is giving your budget number too e...
Join discussionSep 5, 2025 · 3 min read · In influencer marketing, bad data = bad decisions. And the truth is, a lot of the “reports” you see floating around aren’t fully reliable. If you’re picking influencers based on wrong numbers, the whole campaign is at risk. So, how do you know whethe...
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Aug 7, 2025 · 4 min read · In 2025, brand campaigns aren’t just happening on Instagram or YouTube anymore. LinkedIn has quietly become a serious channel for influencer-led marketing, especially in B2B, SaaS, hiring, and upskilling spaces. But if you're a creator wondering how ...
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Jul 9, 2025 · 4 min read · In 2025, LinkedIn has emerged as the go-to platform for B2B and professional creator collaboration. As brands run awareness and performance campaigns here, the debate between micro and macro influencer strategies is more relevant than ever. From the ...
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Jun 30, 2025 · 10 min read · Hey everyone! We’re back with June’s roundup, and wow, it’s been wild. So many new brands made their LinkedIn debut this month. Safe to say, LinkedIn isn’t just for job updates anymore. It’s fast becoming a serious contender in the influencer marketi...
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Jun 30, 2024 · 4 min read · Artificial Intelligence (AI) products are transforming industries across the globe, but conveying their complex benefits and capabilities to a broad audience can be challenging. LinkedIn, the world’s largest professional network, offers a unique plat...
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