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AAAesha Agarwalblog.anchors.inNov 24, 2025 · 3 min read

masai × anchors

Brand masai is a career-focused edtech company that helps people switch or grow in tech through outcome-led programs. For this campaign, masai wanted to promote an entry test for a specialized course. The goal was simple: reach people who would not j...

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AAAesha Agarwalblog.anchors.inSep 15, 2025 · 3 min read

Negotiate with LinkedIn Influencers Like a Pro!

Negotiating influencer prices can feel tricky, especially on LinkedIn. But with the right approach, you can find a fair number without burning bridges. Here’s a simple guide 👇 1. Don’t Quote First A common mistake is giving your budget number too e...

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AAAesha Agarwalblog.anchors.inSep 5, 2025 · 3 min read

How to Know If an Influencer’s Data Is Verified (or Not)

In influencer marketing, bad data = bad decisions. And the truth is, a lot of the “reports” you see floating around aren’t fully reliable. If you’re picking influencers based on wrong numbers, the whole campaign is at risk. So, how do you know whethe...

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AAAesha Agarwalblog.anchors.inAug 7, 2025 · 4 min read

How LinkedIn Influencers Can Secure Brand Collaborations

In 2025, brand campaigns aren’t just happening on Instagram or YouTube anymore. LinkedIn has quietly become a serious channel for influencer-led marketing, especially in B2B, SaaS, hiring, and upskilling spaces. But if you're a creator wondering how ...

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AAAesha Agarwalblog.anchors.inJul 9, 2025 · 4 min read

Micro vs. Macro: Why Micro‑Influencers Deliver Better ROI on LinkedIn in 2025

In 2025, LinkedIn has emerged as the go-to platform for B2B and professional creator collaboration. As brands run awareness and performance campaigns here, the debate between micro and macro influencer strategies is more relevant than ever. From the ...

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AAAesha Agarwalblog.anchors.inJun 30, 2025 · 10 min read