Feb 19 · 6 min read · As Holi 2026 approaches, the vibrant colors of the festival aren’t the only thing that’s making waves this year. Women’s ethnic wear is taking center stage as an essential element of celebrating the f
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Jan 27 · 4 min read · India’s fashion heritage is one of the richest in the world, woven with stories of culture, craftsmanship, and timeless elegance. In recent years, ethnic wear has evolved beautifully—embracing modern silhouettes while staying deeply rooted in traditi...
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Jan 22 · 5 min read · India’s rich textile legacy has always been more than fabric—it is a story woven with culture, craftsmanship, and centuries-old traditions. In a world driven by fast fashion and fleeting trends, The Loom stands as a refreshing reminder of authenticit...
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Jan 20 · 5 min read · In the vibrant and ever-evolving world of Indian fashion, one brand has steadily made a name for itself by marrying tradition with trend — The Loom. Born from a mission to revive and celebrate India’s rich textile heritage, The Loom has quickly emerg...
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Jan 17 · 5 min read · India’s ethnic fashion has always been more than just clothing — it is a celebration of heritage, craftsmanship, and timeless elegance. In recent years, women across India and globally have rediscovered the beauty of handcrafted ethnic wear, choosing...
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Jan 10 · 5 min read · Indian ethnic fashion has seen a phenomenal evolution in recent years, blending centuries-old textile traditions with modern design sensibilities, comfort, and global trends. From festive weddings to everyday workwear, ethnic outfits now rule wardrob...
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Jan 8 · 5 min read · India’s ethnic fashion landscape is rich, diverse, and constantly evolving — shaped by tradition, craftsmanship, and modern trends. In the past decade especially, new brands have emerged that celebrate Indian textiles while meeting contemporary fashi...
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Dec 30, 2025 · 6 min read · Indian fashion has always been a beautiful blend of heritage, craftsmanship, and evolving trends. Among the many styles that continue to rule women’s wardrobes, handcrafted ethnic wear for women stands out for its authenticity, elegance, and cultural...
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Dec 29, 2025 · 5 min read · Indian ethnic wear has always been a reflection of artistry, tradition, and regional craftsmanship. In today’s fast-moving fashion world, handcrafted ethnic wear for women is gaining renewed attention as women look for clothing that feels meaningful,...
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Dec 20, 2025 · 9 min read · India’s rich and diverse cultural heritage is beautifully reflected in its traditional ethnic wear at The Loom. From the grand, intricate designs of lehengas to the timeless elegance of sarees, ethnic wear holds an irreplaceable place in the hearts o...
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