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Leading with Purpose: ABM Insights from IBM’s Pooja Raj
In today’s fast-evolving B2B marketing landscape, few leaders are as insightful and impact-driven as Pooja Raj, Global ABM & Client Experience Leader at IBM. In a recent conversation, Pooja shared key lessons from her 14-year journey from hands-on ca...
partho65.hashnode.dev2 min read
#b2b-marketing#b2bsales#abmstrategy#demand-generation#go-to-market-strategies#go-to-market#go-to-market-strategy-gtm-plan-startups-saas-companies-sales-and-marketing-alignment-data-driven-decisions
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