Feb 18 · 2 min read · Tags: #ABM #account based marketing #b2b strategia #target accounts #enterprise #personalizzazione #high ticket #vendita enterprise #strategia account #key account L'Account-Based Marketing è l'approccio opposto alla lead generation massiva: invece d...
Join discussionFeb 6 · 3 min read · Account-Based Marketing (ABM) has evolved significantly over the past decade, and by 2026 it has become a central pillar of B2B revenue strategy. Organizations are no longer relying on broad lead generation tactics; instead, they are focusing on high...
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Jan 21 · 13 min read · The IT and cybersecurity buying landscape has fundamentally shifted. In 2026, organizations selling to IT decision-makers and Chief Information Security Officers face a more sophisticated, data-driven, and skeptical buyer base than ever before. These...
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Jan 21 · 8 min read · In an era where B2B buyers in the United States are overwhelmed with content, ads, and sales outreach, standing out is no longer about shouting the loudest. It is about telling stories that resonate, feel human, and build trust over time. Interesting...
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Jan 15 · 2 min read · Aisling Purcell, Senior Marketing Manager EMEA at Autodesk, leads integrated B2B marketing across complex global markets. With a foundation in communications and stakeholder engagement, she transitioned into B2B marketing, focusing on the architectur...
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Jan 6 · 12 min read · Account-based marketing has evolved from a niche strategy used by elite sales organizations to a mainstream approach that defines how sophisticated B2B companies compete. As we move through 2025, the rules of ABM have shifted again, driven by artific...
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Dec 11, 2025 · 4 min read · In today’s competitive B2B landscape, marketers no longer have to rely on guesswork to fuel demand generation and lead generation efforts. The rise of buyer intent data has transformed how B2B teams identify, engage, and convert prospects — turning s...
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Nov 14, 2025 · 4 min read · The B2B landscape has shifted dramatically in recent years. Buyers are more informed, digital channels dominate, and decision-makers rely on data, not just sales pitches. In this evolving environment, traditional B2B value propositions — focused pure...
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Nov 13, 2025 · 4 min read · The era of the Internet of Things (IoT) is not just about connected devices—it’s about new forms of data, new business models and new marketing opportunities for industry players. To leverage IoT successfully, organisations must rethink how they mark...
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