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When Traditional Marketing Just Isn’t Cutting It Anymore… When I first started using augmented reality (AR) in marketing, I couldn't help but feel excited by the possibilities. As a storyteller, the idea of blending the physical and digital worlds to...

It was only a few years ago when I was sitting at my desk, reflecting on how the world of retail was shifting. Traditional stores were seeing less foot traffic, and eCommerce was booming. But something about the rise of online shopping felt impersona...

It used to be that efficiency and consistency and smart design were unique selling points in kitchen appliances; now they are the expectation. The Indian kitchen is complex and varied. A mixer grinder needs to be able to handle everything from dry sp...
