Dec 17, 2025 · 6 min read · When Traditional Marketing Just Isn’t Cutting It Anymore… When I first started using augmented reality (AR) in marketing, I couldn't help but feel excited by the possibilities. As a storyteller, the idea of blending the physical and digital worlds to...
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Dec 16, 2025 · 6 min read · It was only a few years ago when I was sitting at my desk, reflecting on how the world of retail was shifting. Traditional stores were seeing less foot traffic, and eCommerce was booming. But something about the rise of online shopping felt impersona...
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May 6, 2025 · 4 min read · Introduction: The Rising Cost of Fashion Returns Fashion e-commerce returns have surged, creating a hidden drain on retailer profits and operational budgets (Outvio). In 2023, online apparel return rates hit 24.4%, translating to an estimated $38 bil...
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May 6, 2025 · 3 min read · Introduction: The Power of the Digital “First Look” The modern shopper often circles back to the same item, longing for one more glance before clicking buy. That’s where virtual try-on purchase intent comes in—giving customers a digital “second look”...
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Apr 18, 2025 · 2 min read · Introduction Imagine trying on a pair of shoes without stepping into a store. Or seeing how a new sofa looks in your living room without buying it first. This is possible because of Augmented Reality (AR). AR is changing the way we shop, especially o...
Join discussionFeb 3, 2025 · 3 min read · Project Report Abstract Closet is an innovative AI-powered fashion assistant designed to enhance user experience in selecting outfits, hairstyles, makeup, and accessories. The platform integrates AI-driven virtual try-on features, customizable avatar...
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